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Senior Marketing Operations Manager

Company: FreshBooks
Location: Toronto
Posted on: February 25, 2021

Job Description:

FreshBooks has an ambitious vision. We launched in 2003 but we're just getting started and there's a lot left to do. We're a high-performing team working towards a common goal: building an elite online accounting application to help small businesses better handle their finances. Known for extraordinary product and customer service experiences and based in Toronto, Canada, FreshBooks serves paying customers in over 120 countries, with offices in the U.S., Netherlands and Croatia. The Opportunity - Senior Marketing Operations Manager (12-14 month Contract) FreshBooks is hiring a Senior Marketing Operations Manager within the Marketing Operations team who will lead the digital direct channels including, but not limited to, email, SMS, Push notifications, and in app messaging within our customer relationship management (CRM) framework. You will be a strategic owner of all Marketing communications tooling working closely with marketing leaders from planning to briefing stage, all the way to execution and analysis. The Senior Manager will support the Lifecycle and B2B efforts by bringing marketing campaigns to life in various parts of the marketing funnel through timely, personalized, and cross-channel execution. This will be a 12-14 month parental leave coverage contract.-- What you'll do:

  • Lead a team of Marketing Operations Managers, supporting the development of their careers and helping them drive success in their initiatives.
  • Drive the strategy, roadmap, implementation and ongoing optimizations of marketing automation platforms such as Salesforce Marketing Cloud and Pardot.--
  • Collaborate with key stakeholders in strategizing, building and optimizing complex customer journeys and experiences which align with department and company objectives.
  • Act as key advocate for CRM and advanced email targeting opportunities - bringing forward new automation abilities and highlighting any required data integration.--
  • Decisive decision-making that turns into action and results. Thrive in ambiguity and show leadership when things are uncertain to focus on opportunities that will deliver the most impact to stakeholders and/or customers.--
  • Establish processes to improve workflows and ways in which the Marketing Operations team works within the organization.--
  • Advocate for the Marketing Operations team across the organization and effectively influences team members to produce high quality and results driven work.--
  • Deep understanding of key business metrics and KPIs and able to provide recommendations on how to better achieve these results through CRM strategies.
  • Assist in the ongoing implementation and integration of a Customer Data Platform into the marketing tech stack. We think you'll be an amazing fit for this position if you have:
    • 7+ years of experience within Marketing Operations, specifically in email/CRM, data management/governance and personalization.
    • Experience in email marketing and marketing automation technology, specifically Salesforce Marketing Cloud and Pardot.
    • Strategic thinking, ability to understand the "big picture" and use creative problem solving to drive impact & results.
    • Demonstrated ability to work collaboratively with multiple stakeholders and cross functionally.--
    • An excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation.
    • Demonstrated ability to excel in a fast-paced environment and work in an ambiguous environment.
    • Strong communication and interpersonal skills with an ability to collaborate across all company levels and departments. Why Join Us We're a motivated bunch, with our eyes laser-focused on shipping extraordinary experiences to businesses. You will be surrounded by hardworking team members who share a common vision for what an amazing software company could be, and have the opportunity to help build an elite one, right here in Toronto, Canada. Apply Now Have we got your attention? Submit your application today and a member of our recruitment team will be in touch with you shortly! FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. Are you legally authorized to work in Canada? --*
      -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at FreshBooks are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: FreshBooks, Sioux Falls , Senior Marketing Operations Manager, Advertising , Toronto, South Dakota

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