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Email Marketing Specialist

Company: League
Location: Toronto
Posted on: April 9, 2021

Job Description:

At League, were big on building connections - both through our product and with each other. Our platform is consumer centric, personalized and always on. Its a front door to healthcare that empowers people to live healthier, happier lives. Every day. When you feel connected to our mission, values and the work you do, youre driven to perform your best every day. When you feel connected to people you work with, youre able to build meaningful relationships that last. Together, we share the ultimate goal of delivering better health outcomes for everyone. The world has changed, and so has the way we work. We believe you can work where you work best (whether its in the office all the time, a few days a week, or none of the time), and still feel connected to our mission, values, purpose, and each other. League is headquartered in Toronto with a second office in Chicago and we believe in empowering Leaguers to work their wayanywhere that works for them in Canada and the US. All Leaguers have League life moments moments in our careers that connect us to Leagues mission and values, to each other and to our amazing work every day. Will your first League life moment be meeting our team? We cant wait to meet you. Reporting to the Team Lead, Member Marketing, the Email Marketing Specialist is an integral part of the marketing team responsible for driving engagement and value from our existing customer base. In addition to running highly effective campaigns, you will help cement the member experience as a competitive advantage for League. In this role, you will:

  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, UTM tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Support in pulling insights and performance such as open rates, click-throughs, unsubscribes - they all tell a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
  • Guide our creative, copy, and development teams to produce designs that share a cohesive and logical brand story
  • Build in Salesforce Marketing Cloud, required custom onboarding and activation email journeys for new client launches
  • Support in email campaign optimization through activities including A/B testing, journey, and automation builds and ad-hoc emails
  • Collaborate with product agency partners to troubleshoot technical email or automation roadblocks in a timely manner
  • Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
  • Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies About you:
    • 2+ years of experience
    • Previous experience with Email Marketing / CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!)
    • Background in technology, health insurance and/or benefits industry
    • Strong analytical skills and a high comfort level with data
    • Experience planning, executing and analyzing dynamic 1:1 marketing campaigns
    • Proven ability to maintain and build on member level engagement metrics
    • Outstanding written communication skillsStrong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
    • Basic web-development experience (HTML, CSS and AMPScript)
    • Familiar with SMS and push notification strategy and execution At League, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

Keywords: League, Sioux Falls , Email Marketing Specialist, Advertising , Toronto, South Dakota

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