Performance Media Strategist

Company: Sanford Health
Location: Sioux Falls
Posted on: January 16, 2022

Job Description:

Create Your Career With Us!

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Facility: GSS National Campus

Location: Sioux Falls, SD

Address: 4800 W 57th St, Sioux Falls, SD 57108, USA

Shift: 8 Hours - Day Shifts

Job Schedule: Full time

Weekly Hours: 40. 00

Starting Rate: 24.00

Job Summary

Collects and analyzes information from various media channels, such as TV, print, radio, outdoor media, disruptive media, display, audio, video, mobile, native, and social. They are responsible for creation of media plan recommendations, execution, as well as reporting. Successful media strategists will be able to manage both evergreen and campaign-based paid strategies from start to finish, coordinating with other departments and respective stakeholders as needed. Accountable to the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships. Creates media proposals. Possesses knowledge of emerging trends in paid/performance media.

Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Accountable to the planning, implementing and managing of paid media. Liaisons with Performance Media Specialists, project managers and creative teams to coordinate asset production for buys. Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals.

Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners.

Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self-motivated, detail-oriented and organized.

Qualifications

Bachelor s degree in communications, marketing, journalism or closely related field required.

Minimum of five years professional experience in media planning and buying required, preferably at an agency.

Demonstrates the ability to work in a fast-paced environment.

Expert proficiency in Microsoft products such as Word, Excel and PowerPoint.

Certifications in Google Adwords and/or Google Analytics strongly preferred.

Benefits

Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, sick leave and paid time off. To review your benefit eligibility, visit https://sanfordhealth.jobs/benefits .

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

Job Function: Marketing and Communications

Req Number: R-80467

Featured: No

Keywords: Sanford Health, Sioux Falls , Performance Media Strategist, Advertising , Sioux Falls, South Dakota