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Product Marketing Specialist

Company: Xigent Solutions
Location: Sioux Falls
Posted on: August 17, 2019

Job Description:

Xigent is looking for a B2B marketer with an aptitude for content creation and lead generation. The ideal candidate will be capable of clearly communicating both technical and business value propositions and is creative, driven to learn new skills, self-motivated and resourceful. Xigent is a growing small company that needs a marketing generalist to move us to the next level of content marketing and automation. The position will work directly with the VP of Marketing and will collaborate effectively with a range of internal and external stakeholders leading the development of a variety of customer-facing marketing materials. This position is also responsible for executing digital marketing campaigns to build Xigent brand and offering awareness. Primary Responsibilities:Coordinate content marketing campaigns across Xigent digital propertiesPartake in a number of activities to help optimize marketing paths and website. Manage Xigent social media communications, engagement, and paid advertisingFacilitate the internal review, approval, and production of marketing collateralFacilitate the creation of case studies, white papers, and other collateral by coordinating information-gathering meetings and interviews between Xigent's Subject Matter Experts and external content resourcesCoordinate Customer eventsImplement website updates and changesManage and maintain the company's CRM database for currency and accuracy of informationAdminister channel partner marketing development fundsPerform market segmentation and analysis activities Required QualificationsKnowledge of MS OfficeStrong copywriting and editing skillsAttention to detailExcellent organizational and follow-through skillsAbility to prioritize and drive projects to completionDependable, cooperative, and flexibleDisplays motivation and initiative (self-starter)Ability to collaborate and work across departmentsComprehension of the Data Center IT market Desired QualificationsWordPress CMSHubSpot Marketing Hub LinkedInBasic HTMLAdobe Creative Cloud including InDesign and After Effects Position requires a lot of face to face interaction in our office but flexible on schedule and the ability to work from home some.

Keywords: Xigent Solutions, Sioux Falls , Product Marketing Specialist, Advertising , Sioux Falls, South Dakota

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