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Senior Marketing Analyst - Marketing

Company: Sanford Health
Location: Sioux Falls
Posted on: September 11, 2019

Job Description:

Employer Sanford Health Location Sioux Falls, South Dakota Salary Join our team! Posted Sep 06, 2019 Ref 12158 Industry Marketing and Advertising Role Marketing / Public Relations Job Type Long-Term You need to sign in or create an account to save Job Title: Senior Marketing Analyst - Marketing - Sioux Falls City: Sioux Falls State: SD Department *: * Marketing - Analysis Job Schedule: Full Time Shift: Days Hours Per Shift: 8 hr JOB SUMMARY Leads in acquiring, linking and confirming actionable market research insights that drive strategies and competitively differentiate Sanford in the market place. Functions in a consultative capacity to marketing leadership and partners with operational stakeholders to propose strategies that elevate the consumer perspective, supporting the systems strategic goals. Provides insights across Sanford's operational priorities. Conducts research activities to identify and hone customer value insight to optimize customer perceptions and actions in coordination with operations and marketing leaders. Acquires information from secondary sources, identifies points of differentiation and develops a forward-looking strategy. Synthesizes information quickly and portrays customer and market perspective in a tangible, clear manner. Initiates a series of social science methods including customer focus groups, quantitative survey research and observational studies, conducting both quantitative and qualitative analysis and using evidence appropriately. Supports marketing team members in appropriate research methods and employs assistance from marketing team to grow expertise throughout the department. Demonstrates system level strategic thinking in every interaction. Displays the ability to be a clear and concise communicator, synthesizing large amounts of information into key pieces for stakeholders alongside connecting the information to finished research. Possesses thorough knowledge of human/social behavior and marketing theories. Exhibits initiative in organizing workflow improvements and business processes. Derives insights from intelligence efforts rather than data reports. POSITION RESPONSIBILITIES Seek and provide information to help companies determine their position in the marketplace. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Forecast and track marketing and sales trends, analyzing collected data. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Develops consistent methods for maintaining customer responsiveness. Uses logic and intuition to make inferences about the meaning of the data and arrive at conclusions. Adapts documents and presentations for the intended audience. Establishes and maintains productive working relationships within and outside of own area. Regularly presents ideas or suggestions to associates in persuasive terms. Develops scenarios for various system interventions that can be tested, refined, and implemented over time. Utilizes a specific approach for gathering input from customers and market makers. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. DEPARTMENT DETAILS QUALIFICATIONS Bachelors degree required. Masters degree preferred. Three years minimum relevant experience required. About Sanford Health: At Sanford Health, we are dedicated to the work of health and healing. Every day, we show that commitment by delivering the highest quality of care to the communities we serve. We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities. In addition to strong clinical care, we are also committed to research, education and community growth. We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases. We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world. The entire team at Sanford Health recognizes the value of healthy families and communities. We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future. Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-************ or send an email to ************************ . City: Sioux Falls State: SD Job Function: Marketing and Communications Job Schedule: Full Time Shift: Days Req Number: WD12158

Keywords: Sanford Health, Sioux Falls , Senior Marketing Analyst - Marketing, Advertising , Sioux Falls, South Dakota

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