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Manager, Content Strategy

Company: Sanford Health
Location: Sioux Falls
Posted on: November 23, 2021

Job Description:

Create Your Career With Us! Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint. Facility: GSS National Campus Location: Sioux Falls, SD Address: 4800 W 57th St, Sioux Falls, SD 57108, USA Shift: 8 Hours - Day Shifts Job Schedule: Full time Weekly Hours: 40. 00 Starting Rate: 34.50 Department Details Flexible work schedule, family-friendly environment Job Summary The Manager, Content Strategy will lead and coordinate the content planning process to drive engagement, improve brand loyalty, increase awareness of key initiatives and enhance the overall reputation of Sanford Health. Guides the approach for Sanford Health s content marketing strategy across several brands and collaborates with channel owners on execution including Sanford Health s websites, social media accounts, email and Sanford Health News. Guides the conceptualization and creation of multi-media content and helps prioritize content across all channels in alignment with marketing campaigns and key messages to reach new and existing audiences and increase consumer engagement with Sanford Health. Must be a proactive communicator and idea generator with strong strategic thinking and creative approach to execution. Leads content planning as well as oversees calendar of content deliverables. Demonstrates thinking like a marketer while acting like an editor to collaborate across service lines and teams within the marketing department, develop content and make decisions based on consumer analytics, brand strategies and organizational priorities. Implements system for the planning, tracking and execution of content deliverables. Partners with account service teams, creative production, digital strategy, communications, media and Sanford Health News to develop and execute a strategy that ensures content is timed strategically, consistent and on brand. Partners with channel owners on strategy alignment, planning and execution. Awareness and acceptance of high expectations with meeting deadlines, coordinating and scheduling content, managing multiple tasks and driving results. Manages and directs day-to-day work of social media team. Actively nurtures a positive team culture. Ensures there is clarity of roles and that workload is balanced and prioritized. Invests in individual team member development through effective coaching, feedback, and development activities. Qualifications Bachelor s degree in business, marketing, communications or related field required. Minimum five years of experience in marketing or equivalency. Two years of management experience strongly preferred. Experience in data-driven content strategy, analytics, process workflow design and cross-functional teams beneficial. Excellent written and verbal communication skills. Benefits Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, sick leave and paid time off. To review your benefit eligibility, visit https://sanfordhealth.jobs/benefits . Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org . Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment. Job Function: Marketing and Communications Req Number: R-81317 Featured: No

Keywords: Sanford Health, Sioux Falls , Manager, Content Strategy, Executive , Sioux Falls, South Dakota

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