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Content Strategist

Company: Carsforsale.com
Location: Sioux Falls
Posted on: November 22, 2021

Job Description:

Content Strategist

About the role
The Content Strategist will manage the functions and team that is responsible for planning, creating, editing, and publishing relevant content for key changes based on the company's business objectives. The Strategist's primary job is to carefully and strategically develop content aimed to drive traffic, engagement and authority as well as inform, entertain, and inspire audiences.

As Carsforsale.com continues to grow and evolve into a diversified technology company, we want to add the best people to our team! If you are looking for a fun and exciting career with an aggressive company, this may be the opportunity that you have been looking for.

What we need you to do ...
- Develop, implement and manage editorial and social media strategies across channels and brands.
- Collaborate with writers, creative teams, and digital strategists to create and implement results- drive editorial and social content.
- Create and maintain global and individual content calendars that identify how key efforts tie together to life performance across channels.
- Ensure team members produce quality content in a timely and time-relevant manner.
- Conduct keyword and SEO research / analysis to understand traffic opportunities and provide solutions for content optimization.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Develop content governance guidelines for editorial tone, style, and voice, and ensure they are followed.
- Strategize and improve content delivery and promotion.
- Define social media KPIs, measure success and provide plans to optimize efforts.
- Stay up to date with latest social media best practices and technologies.
- Work along side cross-discipline teams to build and strengthen social communities.
- Oversee and analyze brand and target-keyword mentions.

You'll Also Need ...
- Bachelor's Degree and 3-5 years' experience required.
- Excellent writing and grammatical/editing skills.
- Strong collaboration skills.
- Experience in managing team members and several different initiatives all at the same time.
- Strong attention to detail and organizational skills.
- Knowledge of SEO driven content planning and publication processes.

Keywords: Carsforsale.com, Sioux Falls , Content Strategist, Other , Sioux Falls, South Dakota

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